Look into my eyes. October 2002.
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Turn The Tables on Telemarketers 2002 Oct 21

Turn The Tables on Telemarketers
The Direct Marketing sector regards the telephone as one of its most successful tools. Consumers experience telemarketing from a completely different point of view: more than 92% perceive commercial telephone calls as a violation of privacy. Telemarketers make use of a telescript – a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance. (from John)
blogged this at 4:14pm in 2002 in October. The 21st was a Monday. You are reading this 17 years later. Comment. There is one comment Tweet. Send email. It has no hastags.

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