So far, Obama’s videos have been viewed more than 33 million times on YouTube.com — and that’s not counting partial views, since YouTube only reports a full viewing as a “view.” His campaign has uploaded more than 800 video clips, and adds several more a day.
If you just look at his ten most viewed videos, here are some astonishing facts:
- The average number of views for these top ten is currently more than 1.1 million (nearly double the average from a month ago!)
- The average length of these ten videos is 13.3 minutes.
- There have been nearly 3.9 million views of the longest of Obama’s most popular videos, his “A More Perfect Union” speech on race in America.
By contrast, Hillary Rodham Clinton’s YouTube numbers are nowhere as impressive as Obama’s — a sign of her failure to understand and embrace the new medium than anything else. She’s garnered about 10.5 million views, but the average length of her top ten most viewed clips is only two minutes. Several of her top ten videos are actually 30-second TV ads, in fact.
I watched the speech on race, and subscribed to the Barack Obama videos feed at http://www.youtube.com/user/BarackObamadotcom.