Smorgasborg - Random Objects

October 20th, 2009

It’s Readers That Matter

From Exclusive Interview With Ashok Banker!

Where can we find more info about you and your work?

From me directly. I follow a one-on-one approach to marketing. That means I wait for a reader or prospective reader to contact me, whether through Facebook, Twitter, Orkut, my blog, etc, and then I interact directly. It’s not unlike what we’ve done here in this interview – multiplied several thousands of times a year. I’ve structured my life in such a way that I give my time and energy first to writing and my family, then to interacting with readers one-on-one. I don’t do signings, readings, launches, conventions, etc. I do very few media interviews, and then only in some years. But I am accessible 24/7 to readers. I share everything I write WHILE I’m writing it with readers, and let them comment, suggest, edit, etc. You can see hundreds of them acknowledged in the Acknowledgments section of all my books – instead of the usual agents, editors and other crap that most authors fill the front of their books with. I write lengthy introductions to my books in which I spell out my political and personal agenda in the work they’re about to read – I intrude and involve myself completely with my readers. And they love it. And I love it. And my sales have increased steadily with every passing year, as has my income and the popularity of the books themselves. And what else matters?

More from him at http://ashokbanker.com/.

I found out about this interview via Nick Mamatas

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