I like the characterization of the culture of “go big or go home” — like if it doesn’t all happen in a big way, and quick, people are prone to give up. Your documentation of the Glitter Gym influx of gym attendance in January has stayed with me as en emblem of the empty promise of “I VOW TO LOSE WEIGHT.” The profound changes are the one that are deeper, and longer lasting.

I’ll check out Fathead. Super-Size Me was pretty good but another perspective sounds good.