Bruce Sterling OpEd in the Washington Post
And another of my heroes, Bruce Sterling:
My Dot-Green Future Is Finally Arriving – washingtonpost.com
In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still dont. They think Im joking. They are still used to thinking of greenness as being “counter” and “alternative” — they dont understand that 21st-century green is and must be about everything — the works. Sustainability is comprehensive. That which is not sustainable doesnt go on. Glamorous green. I preached that stuff for years. I dont have to preach it anymore, because it couldnt be any louder. Green will never get any sexier than it is in 2007. Because, after this, brown will start going away.