Happy Christmas 2003 from ArtLung

ipodsdirtysecret.com : triumph of the will2003Dec30

From ipodbatteryfaq.com:

Q: Apple only released their battery replacement service because of all the bad publicity from iPod’s Dirty Secret.

A: While often claimed, this couldn’t be further from the truth. Apple released the battery replacement program November 14. ipodsdirtysecret.com was only registered on November 20, and started being heavily publicized on November 21. Additionally, Apple had been planning the AppleCare programs for months – these types of service programs don’t just happen overnight – before Casey Neistat even had his first contact with Apple. The video campaign had nothing to do with Apple’s rollout of the battery replacement program.

The Dirty Secret folks have a great guerilla movie. The sad thing is that I put it in the category of “Triumph of the Will” — brilliant marketing for a hollow, misleading cause.

I would like to see the Neistats do something more substantial with their marketing talents. (background: ipodsdirtysecret.com )

wrote this Tuesday December 30th 2003 at 4:30pm That was 18 years ago. Leave a comment tags→

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