The Creative Priority is my current side reading. It’s about the essential paradox of doing great work – you must reconcile disparate forces and harness the tension of craftspeople from different disciplines – and also get people to think beyond their narrow job scope. Hirshberg applied this principle at Nissan, but the same rules apply to web development – to the business end, to the programming end, to the artistic design end (and everything in-between). George Olsen once characterized (or maybe caricatured) these forces as suit, geek, and ponytail. Creative friction is also what makes for great community. I’m only 1/3rd of the way through – so maybe I’ll have different opinions later.