ArtLung [Joe Crawford]

Web developer & user interface engineer
Tinkering with the web since 1996

email: · twitter: @artlung · (photo from instagram)
San Diego, California, USA

Gamification in the wild: Wells Fargo “Badge” earned

I’ve been very interested in gamification since I saw Jesse Schell’s “Visions of the Gamepocalypse” back in 2010 (See Jesse Schell: Beyond Facebook, and later when I got a lot of interest from Asian foursquare users in a bid to acquire “Mile High” badges (See: Mile High).

So here we are more than a year later, and gamification is as close as my local Wells Fargo ATM, it says “You’ve earned a new badge: Express Depositor”:

Wells Fargo Gamification

I didn’t click the “Learn More” button, but I’m fascinated by the way these things work. I enjoy playing with and getting location information from Foursquare, and I really like participating in StackOverflow (and related sites). I’m not sure what these badges will mean to me at my bank.

posted this 11 years ago.
What else did he post in May 2012?

(Thursday May 3rd 2012 at 12:50pm)

Comments: 2

Definitely a sign of overexposure. I couldn’t find any more information about it online. I’m curious if they will be tied to actual benefits or if it’s just “badges.”


That’s both awesome and the mark of a gamification bubble if I’ve ever seen one…

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