Personal sites evolve in different ways, and they’re all valuable. There’s design and expression that makes whatever statements you might have at your own domain interesting; the visual sandbox. And there’s the predominantly written or photographic documentation of a life and career; the blog. And sometimes, both of those kinds of site intertwine into a genuinely engaging experience: a partnership of good design and good writing, sometimes made exceptional with beautiful detailing or a sense for editorial design.
(I originally read this a full year ago, and it’s the goal I’ve had for my own website since 1999)