I’ve been very interested in gamification since I saw Jesse Schell’s “Visions of the Gamepocalypse” back in 2010 (See Jesse Schell: Beyond Facebook, and later when I got a lot of interest from Asian foursquare users in a bid to acquire “Mile High” badges (See: Mile High).
So here we are more than a year later, and gamification is as close as my local Wells Fargo ATM, it says “You’ve earned a new badge: Express Depositor”:
I didn’t click the “Learn More” button, but I’m fascinated by the way these things work. I enjoy playing with and getting location information from Foursquare, and I really like participating in StackOverflow (and related sites). I’m not sure what these badges will mean to me at my bank.
two comments...
Wow.
That’s both awesome and the mark of a gamification bubble if I’ve ever seen one…
Definitely a sign of overexposure. I couldn’t find any more information about it online. I’m curious if they will be tied to actual benefits or if it’s just “badges.”